Boeing will broadcast the Premiere of its newest technologically advanced passenger jet - the 787 Dreamliner - to viewers around the world. The 787 Premiere will be carried live and in nine different languages on Sunday, July 8, at 3:30 p.m. PDT or 10:30 p.m. GMT via satellite and Webcast. To view the Webcast, viewers may log on to www.boeing.com or www.newairplane.com. Boeing will broadcast the Premiere to more than 45 countries using 35 satellite TV networks. Satellite television subscribers may tune in the following channels, depending on their satellite service provider: Specific channel or frequency information can be found on the Premiere Web site. U.S. and Canada
DIRECTV satellite 4S/8, Channel 576
Dish Network satellite EchoStar #8, Channel 9601
IntelSat Galaxy 11 K15 Analog
IntelSat Galaxy 11 K20 Digital
Mexico and South America
Satmex 5 K19, Digital 9Mhz
IntelSat Galaxy 11, K20 Digital
Europe and the Middle East
Eutelsat, W2 Digital
Eutelsat Atlantic Bird, AB1F5BE Digital
Asia
AsiaSat Direct-to-Home (DTH) Service
AsiaSat 2 XP 2B, Channel 3 and 4, Digital
South Pacific
Optus, B3 Digital (Eastern Australia and New Zealand)
Intelsat 12 (Western Australia)
The 787 Premiere will be broadcast in Arabic, Chinese, English, French, German, Italian, Japanese, Korean, and Spanish.
Leading up to the 787 Premiere, Boeing will debut a special series of videos to celebrate its 7-Series family of airplanes - the Boeing 707, 717, 727, 737, 747, 757, 767, 777 and 787. The videos, along with fact sheets on each airplane, are historical perspectives of the 7-Series of commercial airplanes, showcasing the wonder and glamour of flight since the 707’s debut in 1958.
Matching airplane model numbers to the dates, Boeing will launch one video per day leading up to the 787 rollout - beginning June 30 with the 707 and continuing through July 8 with the 787. The videos will be available on the 787 Premiere Web site, which can be accessed via Boeing’s Internet home page at www.boeing.com.
Source: Boeing: SEATTLE, June 28, 2007 — Boeing [NYSE: BA]
Guest Blog - the ISM team describes their approach (and subsequent jubilation!) to introducing Emirates Airlines to the San Francisco market…
They stopped. They looked. They smiled. They discussed.
To paraphrase Sally Field, “They liked it. They really liked it.”
But let’s back up 36 hours or so, to when we first started unpacking box after box of artificial palm fronds (1,280 fronds to be exact). The plan was to make a typical station domination anything but typical. For those who don’t know, a “station domination” is when a single advertiser buys every available unit in a particular station. In this case, the advertiser was our client Emirates, the world’s fastest growing airline. The site? San Francisco’s Montgomery Station. And the crew? Five installers, two ISMers, one Emirates client…and a partridge in a palm tree. Even before we had hung the first frond, onlookers began to take notice. In the middle of their commute, they’d take time to come over and ask what was going on. Some had heard of Emirates. Most hadn’t. (One even thought that Emirates was a cookie. And another was more interested in what kind of video camera we were using, but I digress.) Everyone agreed, this was gonna be a hit. And oh was it ever.
In addition to the 32 “Palm Trees”, we created wallscapes, floorscapes, dioramas, transit posters and banners. 215 different pieces in all. Let’s just say that Janice, our production manager, has earned herself a much needed vacation. (And don’t even get her started on the taxi wraps, news racks, billboards and monitors that we worked on for the rest of the city.)
But let’s get back to those palm trees. After weeks of searching for the “perfect frond” and experimenting with the proper rigging, we were finally ready to roll. Of course, it wasn’t until we saw the enormity of the task at hand that we realized, well, the enormity of the task at hand. (Who knew that there was a proper way to fold a frond?) Even our client had to get his hands dirty and help out. And at one point, when the installers were ready to call it a day, we actually had to bribe them with a Quizno’s run and sandwiches for everyone.
When all was said and done, the installation was a huge success. (And our hands and forearms were killing us from all that frond folding.) It was quite nice to see people walking into the station with no idea who Emirates was and walking out booking reservations on their iPhones. (Okay, maybe that’s a slight exaggeration.) But at the end of the day, we felt like we really left our mark on the city.
Founded in 1984, ISM has grown into one of the world’s leading firms specializing in marketing and advertising for the travel, hospitality and lifestyle industries. Premier brands from around the world seek out the company for its expertise, strategic abilities and creativity. Current clients include Four Seasons Hotels and Resorts, Emirates, American Express, Barbados, Best Western and others. The firm is comprised of a unique mix of talent that hails from both the travel industry and leading marketing communications agencies.
No-frills carrier Jazeera Airways, Kuwait’s first private commercial airline, will start operations next month with flights to five Middle Eastern destinations, it said on Monday.
“We are proud to announce that the official launch of the airline will be in late October as scheduled and we are currently taking in bookings for flights on November 16 and beyond,” Chairman and CEO Marwan Boodai said.
This article takes a look at the revolution created by the online platform for the airline industry. To quote:
—
Ten years ago only 16 million people had “any experience of using the Internet.” Today “more than 400 million passengers book online; e-ticketing saves the industry $2 billion a year (and paper tickets are set to disappear by 2007). Direct booking saves airlines another $1.2 billion a year in flight reservation fees with the Global Distribution Systems.
Experts say that VFC’s (value-focused carriers / airlines) could be the next growth drivers in the airline industry. Important to note that VFCs are not the same as no-frills airlines. Examples of VFC’s include Flybe (UK), JetBlue (USA) and Kingfisher (India). A particular high-potential region is the Middle East, where development and travel is growing at a rapid rate.
“Value-focused carriers have emerged as a new airline model, merging the benefits of both traditional and no-frills carriers, according to Sabre Airline Solutions.
The company’s consulting business president Nejib Ben-Kheder described VFCs as being identified by their focused route networks, simple fare structures, relatively cheap sales and distribution arrangements, limited array of partnerships and streamlined ground operations”
If you’ve ever wished someone would tell you just when to book your air tickets for the best possible deal, then hope is at hand. Farecast.com is a Beta aimed at just this task…an electronic and intelligent fortune teller of sorts, that’ll tell you if its the right time to buy or not. How does it work?
Fare Prediction and Fare History – the site predicts where fares are going and show where they’ve been for about 75 home airports at the moment.
Fare Prediction
A Fare Prediction shows if the lowest fare is rising or dropping over the next seven days for the specific dates and cities searched. Each prediction includes the following elements: Arrow: An indication of whether the lowest fare is rising, dropping, or staying the same. Confidence: A percentage based on our track record for similar predictions for the market searched. Average Fare Change: An amount reflecting the average fare change recorded when similar predictions were correct for the market. Buying Tip: Our recommendation based on the prediction information.
British Midland are exploiting a loophole so that business class passengers only have to pay the standard rate of APD. They have removed the partitions which demarcate ecomony and business class. I can’t understand this as the business class passengers are still gaining access to lounges and receiving a higher standard of on board catering. Therefore how can they claim that, solely on the grounds that the partition is no longer there, it is now a one class plane? At present passengers travelling with airlines which only have one class, even if it is all business class, such as with Silverjet, pay the lower rate. However with that scenario everyone on the plane is receiving the same treatment.
in a challange mounted by the Federation of Tour Operators. Firstly it is claimed that the UK Government can not impose charges solely to exit or enter the UK, charges can only be made for use of an airport service. Secondly the manner in which the recent doubling of APD was introduced is being called into question. Only seven weeks notice was given and passengers who had already booked were still liable for the additional tax.
I also picked up on the point made in the article that APD is hardly an environmentally friendly tax as it is each individual passenger who is charged rather than the plane, it was not exactly an incentive to have a fuel efficient, lower emissions plane full of passengers.
It will be interesting to see what happens. I have always thought that APD should be earmarked for spending on environmentally beneficial projects such as improving public transport.
Boeing will broadcast the Premiere of its newest technologically advanced passenger jet - the 787 Dreamliner - to viewers around the world. The 787 Premiere will be carried live and in nine different languages on Sunday, July 8, at 3:30 p.m. PDT or 10:30 p.m. GMT via satellite and Webcast. To view the Webcast, viewers may log on to www.boeing.com or www.newairplane.com. Boeing will broadcast the Premiere to more than 45 countries using 35 satellite TV networks. Satellite television subscribers may tune in the following channels, depending on their satellite service provider: Specific channel or frequency information can be found on the Premiere Web site. U.S. and Canada
DIRECTV satellite 4S/8, Channel 576
Dish Network satellite EchoStar #8, Channel 9601
IntelSat Galaxy 11 K15 Analog
IntelSat Galaxy 11 K20 Digital
Mexico and South America
Satmex 5 K19, Digital 9Mhz
IntelSat Galaxy 11, K20 Digital
Europe and the Middle East
Eutelsat, W2 Digital
Eutelsat Atlantic Bird, AB1F5BE Digital
Asia
AsiaSat Direct-to-Home (DTH) Service
AsiaSat 2 XP 2B, Channel 3 and 4, Digital
South Pacific
Optus, B3 Digital (Eastern Australia and New Zealand)
Intelsat 12 (Western Australia)
The 787 Premiere will be broadcast in Arabic, Chinese, English, French, German, Italian, Japanese, Korean, and Spanish.
Leading up to the 787 Premiere, Boeing will debut a special series of videos to celebrate its 7-Series family of airplanes - the Boeing 707, 717, 727, 737, 747, 757, 767, 777 and 787. The videos, along with fact sheets on each airplane, are historical perspectives of the 7-Series of commercial airplanes, showcasing the wonder and glamour of flight since the 707’s debut in 1958.
Matching airplane model numbers to the dates, Boeing will launch one video per day leading up to the 787 rollout - beginning June 30 with the 707 and continuing through July 8 with the 787. The videos will be available on the 787 Premiere Web site, which can be accessed via Boeing’s Internet home page at www.boeing.com.
Source: Boeing: SEATTLE, June 28, 2007 — Boeing [NYSE: BA]
Silverjet Business Class to London. 30 Minute Check In. Private terminal in London. Silver Class from $1099 One Way!
The latest Silverjet (raunchy) advert above. Silverjet (claims to be the most “sivilised” airline in the world) is a British all-Business Class airline based at London Luton Airport that operates services to Newark Liberty International Airport and Dubai International Airport. Silverjet Aviation Limited was created in 2004 by Lawrence Hunt. Silverjet is the only airline to offer a private passenger terminal at London Luton Airport. The airline also has a private check in area at Newark Airport separated from the normal check in desks, and uses the executive terminal at Dubai International Airport for arrivals and departures. The Silverjet fleet consists of the following aircraft as of December 2007: 3 Boeing 767-200(ER) (+2 orders for delivery March 2008. Read on…
Awards
Best Executive Transport - Esquire Man at The Top Awards 2007
Best Airline 2007 - Sunday Times Travel Magazine Experts Awards 2007
Winner Aviation Category - Condé Nast Traveller Innovation and Design Awards 2007
Environmentally Aware Airline 2007 - Institute of Transport Management 2007
Official advert:
On now: The Very Sivilised Sale.
Save 20%, no minimum stay, no compulsory Saturday night
British airline Silverjet launches its first ever sale on 4th January, with selected flights to New York and Dubai.
Unlike other airline sales, Silverjet’s ‘Very Sivilsed Sale’ doesn’t require customers to travel within a narrowly selected period or include a compulsory Saturday night, and travel dates can be changed at a later stage². The only terms and conditions applicable are those that would normally apply to Silverjet’s saver fares.
Offering amazing year-round pricing without compromising on service, Silverjet flies from private terminals in London Luton and Dubai, with an exclusive lounge in New York Newark. The airline offers 30 minute seat-side check-in, on-board menus created by legendary London restaurant Le Caprice, and 6ft 3 inch flat beds.
Silverjet Business Class to London. 30 Minute Check In. Private terminal in London. Silver Class from $1099 One Way!
Silverjet (claims to be the most “sivilised” airline in the world) is a British all-Business Class airline based at London Luton Airport that operates services to Newark Liberty International Airport and Dubai International Airport. Silverjet Aviation Limited was created in 2004 by Lawrence Hunt. Silverjet is the only airline to offer a private passenger terminal at London Luton Airport. The airline also has a private check in area at Newark Airport separated from the normal check in desks, and uses the executive terminal at Dubai International Airport for arrivals and departures. The Silverjet fleet consists of the following aircraft as of December 2007: 3 Boeing 767-200(ER) (+2 orders for delivery March 2008. Read on…